Welcome
00:16Formalize marketing dashboard – discuss next steps
00:48Develop a 6-18 month Marketing Plan for the Watertown Cultural District
27:56a. Discuss short-, mid-, and long-term goals: i. Short Term Goals 1. Getting Partners to post events 2. Partnership with WBC 3. Build a partner directory of cultural institutions, galleries, school arts programs 4. What existing events are upcoming? ii. Mid Term Goals 1. District Wide Banners 2. Creation of other visual cues 3. SEO audit: optimize for keywords like “Watertown MA art events,” 4. Press outreach: pitch local media (Watertown times, Boston arts blogs) for stories on designation, plans, kickoff 5. What are the top three Watertown events to focus on each year? 6. Develop sponsorship/membership structure 7. What state or regional grants can we apply to? 8. District recruitment- who is missing? iii. Long Term Goals 1. Partner with Boston and Cambridge marketing efforts 2. Develop a case statement to share with other communities 3. Creating a TDMD - Matthew has an update
Adjourn
47:43